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florence case study

Florence Healthcare is a US company dedicated to transforming clinical trials and enhancing the methods of obtaining medical research results. Florence team developed a platform for electronic document workflows. Their products have helped over 7.200 researching sites from 27 countries and contributed to medical and pharmaceutical improvements. 

Their primary and most frequently used product is eBinders™ – a software solution that integrates all of clinical trial systems and automates regulatory processes.

Florence Healthcare was founded in 2015. in Atlanta, Georgia. Their Belgrade office was open in 2017. When Florence Healthcare and Omnes Group started to collaborate, their Belgrade-based development team had 10 members. Omnes Group was hired to take care of the recruitment process and has hired eight tech professionals so far. 

The importance of company culture

Developing a product that’s this indispensable and impactful wouldn’t be possible if there weren’t for the strong company culture.  Every member of the Flo family lives and operates by their shared values.

Rastko Jokić, Director and Danica Banašević, HR Manager from Florence Healthcare, have stated that Omnes Group’s recruitment services helped their company achieve its objectives. 

Omnes Services help us hire people that align and identify with our core values and thus are (besides being just great people) passionate about their work and contribution, which helps the company achieve its objectives. 

Simplified and efficient recruitment: Time-saving and cost-effective 

Omnes Group is on a mission to build knowledgeable and efficient tech teams, and to save the clients’ time and resources throughout the hiring process. Our recruiters grew and strengthened Florence’s development team. Florence has obtained long-term results and advantages from this collaboration. 

Omnes Group’s recruitment strategy incorporates bringing lasting benefits to clients. The importance of hiring the right people lowers the turnover rate and increases the employee retention rate. It also influences employee experience and engagement.

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Since starting the engagement, the partner has decreased the time it takes to close an open position by 300%. Taking the time to understand the internal culture, they’ve been able to funnel best-fit candidates to the company reliably.
R. Jokic, Director, Florence Healthcare

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Our recruitment expertise spans the fastest-growing technology sectors: SaaS companies building scalable platforms, fintech organizations developing payment and trading systems, web3 startups creating blockchain solutions, AI companies advancing machine learning capabilities, and go-to-market teams driving revenue growth. What we're seeing across these industries is a convergence of hiring challenges. SaaS companies need full-stack engineers who understand subscription business models, while fintech requires developers with both technical depth and regulatory compliance awareness. For web3 projects, you need engineers who can think beyond traditional web development to decentralized architectures. Based on our experience with similar industry-specific roles, GTM teams increasingly require technical sales engineers who can bridge product complexity with customer needs. The reality in today's tech landscape is that industry context matters as much as technical skills.

Our strongest recruitment coverage spans Europe and the United States, where we've built extensive networks of senior engineers and technical leaders. These markets offer the deepest talent pools for specialized roles like DevOps architects and AI researchers. We also serve growing tech hubs in South America, the UK, and Dubai, where remote-first culture has opened access to world-class talent at competitive rates. Given the current market shift toward distributed teams, location flexibility has become a strategic advantage for our clients. Here's what most companies miss about geographic hiring strategy: European developers often bring strong computer science fundamentals, while US markets offer specialized startup experience. South American talent combines cost efficiency with timezone compatibility for US companies.

The evolution of remote work has fundamentally changed technical recruitment. We've developed processes that account for async collaboration requirements and cultural fit assessment beyond traditional in-person interviews. For your distributed engineering teams, this means evaluating candidates on documentation skills, self-directed problem-solving, and communication clarity across time zones. We've seen companies reduce time-to-hire by 40% when they optimize for remote-first evaluation processes. What we're seeing with successful remote hiring is emphasis on technical communication skills alongside coding ability. Your senior engineers need to articulate architectural decisions in writing, not just implement solutions.

Platform engineers, DevOps specialists, and full-stack developers with cloud-native experience consistently demonstrate the highest success rates. The demand for Kubernetes-experienced engineers has grown 200% this year, but most companies are still writing job descriptions for traditional system administrators. For AI and machine learning roles, we're seeing companies succeed when they focus on problem-solving capability rather than specific framework experience. Your ML engineers need to understand data pipeline architecture, not just TensorFlow syntax. Based on our experience with high-growth companies, the most successful hires combine deep technical skills with business context understanding. Frontend developers who grasp user acquisition metrics outperform those focused solely on React patterns.

While most recruitment focuses on keyword matching and resume volume, we've built our process around understanding actual project needs and technical architecture requirements. Traditional agencies send 20 resumes hoping one matches - we deliver 3-5 pre-qualified candidates who understand your specific challenges. The current shortage of senior technical talent means rethinking recruitment from transactional to relationship-driven. We invest time understanding your technology stack, team dynamics, and growth trajectory before sourcing candidates. Here's what traditional approaches miss: technical hiring requires evaluating problem-solving methodology, not just past experience. We assess how candidates approach unknown challenges, which predicts success better than resume credentials.