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Product Marketing Manager

1 month ago

Our client is looking for a Product Marketing Manager to drive go-to-market strategy, messaging, positioning, enablement, and content for products and solutions. You will get to work with cutting edge document technology for a rapidly growing business and have a big impact every day.

marketingproduct

Responsibilities

  • Build positioning, messaging, and value propositions for products and solutions.
  • Plan and lead GTM strategy to showcase innovation to customers, prospects, analysts, and internal stakeholders.
  • Enable sales teams with the training they need to be successful, and the tools to drive action (pitch decks, customer stories, etc.).
  • Develop content in collaboration with the content team (whitepapers, blogs, customer presentations, ebooks, videos, webinars, etc.).
  • Proactively collaborate and drive alignment across an array of internal teams to define appropriate product marketing mix, strategy, and go-to-market activities.
  • Be the go-to expert for your solution areas and go-to-market initiatives—maintaining a deep understanding of the market landscape, trends, competitor capabilities, and customer use cases.

Requirements

  • 4+years experience in product marketing for developer-focused products, such as APIs & SDKs
  • Ability to craft compelling, jargon-free messaging that succinctly conveys how a solution works, why it’s important to the target audience, and how it uniquely helps customers.
  • An exceptional communicator, who can write, present, and effectively adjust messages to meet individual audiences and organizations.
  • Excellent program/project management skills with ability to drive complex strategic and operational initiatives.
  • Outstanding strategic thinker with a customer-centric mentality

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